Conducting Focus Groups: For Business and Management Students

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Detalles Bibliográficos
Autor Principal: Oates, Caroline J.
Outros autores: Alevizou, Panayiota J.
Formato: Libro
Idioma:inglés
Publicado: London SAGE Publications Ltd. 2018
Series:Mastering Business Research Methods
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