Conducting Focus Groups: For Business and Management Students
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
London
SAGE Publications Ltd.
2018
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| श्रृंखला: | Mastering Business Research Methods
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| विषय: | |
| टैग: |
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NMIMS Hyderabad -
| बोधानक: |
658.83 OAT |
|---|---|
| प्रति | उपलब्ध होल्ड करें |