Services Marketing: Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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| Autor principal: | |
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| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
Oxford University Press
2018
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| Matèries: | |
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| Sumari: | Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. |
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| Descripció física: | xx, 579 p. |
| ISBN: | 019945616X |