Services Marketing: Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
שמור ב:
| מחבר ראשי: | |
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| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New Delhi
Oxford University Press
2018
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| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. |
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| תיאור פיזי: | xx, 579 p. |
| ISBN: | 019945616X |