Services Marketing: Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
New Delhi
Oxford University Press
2018
|
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| 要約: | Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. |
|---|---|
| 物理的記述: | xx, 579 p. |
| ISBN: | 019945616X |