Services Marketing: Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | Ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New Delhi
Oxford University Press
2018
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| Нөхцлүүд: | |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| Тойм: | Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. |
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| Биет тодорхойлолт: | xx, 579 p. |
| ISBN: | 019945616X |