Services Marketing: Text and Cases
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Oxford University Press
2018
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| Subjects: | |
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MARC
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800954000000000_JAU |7 0 |9 11501 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 620.00 |l 0 |o 658.800954 JAU |p J4752 |r 2020-03-18 00:00:00 |w 2020-03-18 |y BK | ||
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| 020 | |a 019945616X | ||
| 082 | |a 658.800954 |b JAU | ||
| 100 | |a Jauhari, Vinnie |9 6925 | ||
| 245 | |a Services Marketing: Text and Cases | ||
| 260 | |a New Delhi |b Oxford University Press |c 2018 | ||
| 300 | |a xx, 579 p. | ||
| 520 | |a Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies. | ||
| 650 | |a Service Industries - Marketing |9 6926 | ||