Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N Sheth
A volume of essays on advances in marketing from leading global marketing scholars.
Shranjeno v:
| Drugi avtorji: | , |
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| Format: | Knjiga |
| Jezik: | angleščina |
| Izdano: |
New Delhi
SAGE Publications India Pvt. Ltd.
2019
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| Teme: | |
| Oznake: |
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| Izvleček: | A volume of essays on advances in marketing from leading global marketing scholars. |
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| Opis knjige/članka: | Foreword by Kotler, Philip |
| Fizični opis: | xxxix, 650 p. |
| ISBN: | 9789352809585 |