Social Media Marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

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Dades bibliogràfiques
Autor principal: Tuten, Tracy L.
Altres autors: Solomon, Michael R.
Format: Llibre
Idioma:anglès
Publicat: London SAGE Publications Ltd. 2018
Edició:3rd ed.
Matèries:
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Descripció
Sumari:Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
Descripció física:xxiv, 423 p.
ISBN:9781526423870