Social Media Marketing

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

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Bibliografiske detaljer
Hovedforfatter: Tuten, Tracy L.
Andre forfattere: Solomon, Michael R.
Format: Bog
Sprog:engelsk
Udgivet: London SAGE Publications Ltd. 2018
Udgivelse:3rd ed.
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Beskrivelse
Summary:Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
Fysisk beskrivelse:xxiv, 423 p.
ISBN:9781526423870