Marketing for Tourism, Hospitality and Events: A Global and Digital Approach
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
London
SAGE Publications Ltd.
2017
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| Résumé: | Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. |
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| Description matérielle: | xii, 370 p. |
| ISBN: | 9781473926646 |