Marketing for Tourism, Hospitality and Events: A Global and Digital Approach
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...
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| Format: | Book |
| Language: | English |
| Published: |
London
SAGE Publications Ltd.
2017
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_HUD |7 0 |9 11510 |a 50008178 |b 50008178 |d 2020-02-13 |e The Book Syndicate Hyderabad |g 4382.03 |l 0 |o 658.8 HUD |p J4761 |r 2020-03-18 00:00:00 |w 2020-03-18 |y RB | ||
| 999 | |c 6407 |d 6407 | ||
| 020 | |a 9781473926646 | ||
| 082 | |a 658.8 |b HUD | ||
| 100 | |a Hudson, Simon |9 6949 | ||
| 245 | |a Marketing for Tourism, Hospitality and Events: A Global and Digital Approach | ||
| 260 | |a London |b SAGE Publications Ltd. |c 2017 | ||
| 300 | |a xii, 370 p. | ||
| 520 | |a Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. | ||
| 650 | |a Target Marketing |9 3095 | ||
| 650 | |a Tourism - Marketing |9 6950 | ||
| 650 | |a Hospitality Industry - Marketing |9 6951 | ||
| 700 | |a Hudson, Louise |9 6952 | ||