Marketing for Tourism, Hospitality and Events: A Global and Digital Approach
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...
Wedi'i Gadw mewn:
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Awduron Eraill: | |
Fformat: | Llyfr |
Iaith: | Saesneg |
Cyhoeddwyd: |
London
SAGE Publications Ltd.
2017
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Pynciau: | |
Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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NMIMS Hyderabad -
Rhif Galw: |
658.8 HUD |
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Copi | Ar gael Gwneud Cais |