Marketing for Tourism, Hospitality and Events: A Global and Digital Approach

Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Hudson, Simon
Awduron Eraill:	Hudson, Louise
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	London SAGE Publications Ltd. 2017
Pynciau:	Target Marketing Tourism - Marketing Hospitality Industry - Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

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gan: Panwar, J. S.
Cyhoeddwyd: (2004)

Rural Marketing: Challenges and Opportunities
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Introduction to tourism & hospitality industry
gan: Andrews,Sudhir
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Hospitality Marketing
gan: Bowie, David
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Beyond Consumer Marketing
gan: Panwar, J.S
Cyhoeddwyd: (2004)

Kellogg on Marketing
gan: Tybout, Alice M.
Cyhoeddwyd: (2010)

Customer Capitalism : the new business model of increasing returns in new market spaces
gan: Vandermerwe Sandra
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Current trends in tourism and hospitality industry
gan: Muller, J
Cyhoeddwyd: (2019)

Hospitality sales & marketing
gan: Abbey,James

Marketing Strategy and Competitive Positioning
gan: Hooley, Graham J.
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Marketing and Managing Tourism Destinations
gan: Morrison, Alastair M
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Introduction to tourism and hospitality ethics
gan: Murthy, E.K.
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BOMBAY:THE CITY OF DREAMS
gan: DAVID M D
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MArketing communications in tourism and hospitality
gan: McCabe, Scott
Cyhoeddwyd: (2009)

Hospitality and Travel Marketing
gan: Morrison, Alastair M.
Cyhoeddwyd: (2002)

Marketing Strategy and Competitive Positioning
gan: Hooley, Graham J
Cyhoeddwyd: (2009)

A BRIMAX CLASSICS ROSIE RABBIT LOVES CARROTS BRIMAX CLASSICS
gan: A BRIMAX CLASSICS
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A BRIMAX CLASSICS CHARLIE CHICKS NEW NEST A BRIMAX CLASSICS
gan: A BRIMAX CLASSICS
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Marketing for tourism hospitality and events : a global and digital approach
gan: Hudson, S
Cyhoeddwyd: (2017)

PRODUCTION AND MATERIALS MANAGEMENT
gan: BAGADE SHANKAR DIGAMBAR
Cyhoeddwyd: (1995)

INTRODUCTION TO TOURISM AND HOTEL INDUSTRY
gan: ZULFIKAR MOHAMMED
Cyhoeddwyd: (2007)

Hospitality and tourism operating systems
gan: Lookwood, Andrew & Rouski, Barnara
Cyhoeddwyd: (2010)

HOSPITALS
gan: GRIFFIN DONALD
Cyhoeddwyd: (2012)

Global Cases on Hospitality Industry
gan: Jauhari, Vinnie
Cyhoeddwyd: (2008)

Contemporary tourism : An international approach
gan: Coopes, Chris
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Event marketing and management
gan: Gaur, Sanjaya
Cyhoeddwyd: (2003)

STATS TO GO : A GUIDE TO STATISTICS FOR HOSPITALITY, LEISURE AND TOURISM
gan: BUGLEAR JOHN
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Tourism planning: concepts, approaches and techniques
gan: Murthy, E.K.
Cyhoeddwyd: (2008)

Tourism as an industry
gan: Chawla, Romila
Cyhoeddwyd: (2006)

Arts, entertainment and tourism
gan: Hughes, Howard
Cyhoeddwyd: (2003)

Tourism development revisited
gan: Sutheeshna, Babu
Cyhoeddwyd: (2008)

Fundamental of tourism and travel
gan: Singh, L.K.
Cyhoeddwyd: (2008)

QUALITY TOURISM EXPERIENCES
gan: JENNINGS GAYLE ED
Cyhoeddwyd: (2006)

Principles of Management for the Hospitality Industry
gan: Tesone, Dana
Cyhoeddwyd: (2013)

Internet resources for leisure and tourism
gan: Dunsmore, H.E.
Cyhoeddwyd: (2001)

Eco-tourism development management
gan: Singh, Sarvjeet
Cyhoeddwyd: (2009)

Tourism: principles, practices, philosphies
gan: Goeldner, Charles R.
Cyhoeddwyd: (2009)

Sustainable dimensions of tourism management
gan: Biju, M.
Cyhoeddwyd: (2006)

Hospital Pharmacy
gan: Tipnis, H.P
Cyhoeddwyd: (2017)

Hospital Pharmacy
gan: Tipnis,H.P and Bajaj,Amrita
Cyhoeddwyd: (2007)