Marketing for Tourism, Hospitality and Events: A Global and Digital Approach

Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...

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Detaylı Bibliyografya
Yazar:	Hudson, Simon
Diğer Yazarlar:	Hudson, Louise
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	London SAGE Publications Ltd. 2017
Konular:	Target Marketing Tourism - Marketing Hospitality Industry - Marketing
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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