Marketing for Tourism, Hospitality and Events: A Global and Digital Approach
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
London
SAGE Publications Ltd.
2017
|
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|