Marketing for Tourism, Hospitality and Events: A Global and Digital Approach
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tou...
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| Formato: | Libro |
| Lenguaje: | inglés |
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London
SAGE Publications Ltd.
2017
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