APA-Zitierstil (7. Ausg.)

Scott, D. M. (2016). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (5th rev. ed.). Wiley India Pvt. Ltd.

Chicago-Zitierstil (17. Ausg.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly. 5th rev. ed. New Delhi: Wiley India Pvt. Ltd, 2016.

MLA-Zitierstil (9. Ausg.)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly. 5th rev. ed. Wiley India Pvt. Ltd, 2016.