Scott, D. M. (2016). The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly (5th rev. ed.). Wiley India Pvt. Ltd.

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly. 5th rev. ed. New Delhi: Wiley India Pvt. Ltd, 2016.

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly. 5th rev. ed. Wiley India Pvt. Ltd, 2016.