The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, estab...

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Bibliographische Detailangaben
1. Verfasser: Scott, David Meerman
Format: Buch
Sprache:Englisch
Veröffentlicht: New Delhi Wiley India Pvt. Ltd. 2016
Ausgabe:5th rev. ed.
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