The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly

"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, estab...

詳細記述

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書誌詳細
第一著者: Scott, David Meerman
フォーマット: 図書
言語:英語
出版事項: New Delhi Wiley India Pvt. Ltd. 2016
版:5th rev. ed.
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