Ogilvy on Advertising in the Digital Age
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gave valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate. However, the book is now 30 years old and much has changed in the...
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| Natura: | Libro |
| Lingua: | inglese |
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London
Goodman Books A Division of the Carlton Publishing Group
2017
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