The Conversation Company: Boost Your Business Through Culture, People and Social Media

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...

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Detalles Bibliográficos
Autor principal: Van Belleghem, Steven
Formato: Libro
Lenguaje:inglés
Publicado: New Delhi Kogan Page Ltd. 2012
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Descripción
Sumario:Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.
Descripción Física:xvi, 271 p.
ISBN:9780749464738