The Conversation Company: Boost Your Business Through Culture, People and Social Media
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Kogan Page Ltd.
2012
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| Résumé: | Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in. |
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| Description matérielle: | xvi, 271 p. |
| ISBN: | 9780749464738 |