The Conversation Company: Boost Your Business Through Culture, People and Social Media

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...

詳細記述

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書誌詳細
第一著者: Van Belleghem, Steven
フォーマット: 図書
言語:英語
出版事項: New Delhi Kogan Page Ltd. 2012
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その他の書誌記述
要約:Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.
物理的記述:xvi, 271 p.
ISBN:9780749464738