The Conversation Company: Boost Your Business Through Culture, People and Social Media

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Van Belleghem, Steven
Định dạng: Sách
Ngôn ngữ:Tiếng Anh
Được phát hành: New Delhi Kogan Page Ltd. 2012
Những chủ đề:
Các nhãn: Thêm thẻ
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Miêu tả
Tóm tắt:Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.
Mô tả vật lý:xvi, 271 p.
số ISBN:9780749464738