The Conversation Company: Boost Your Business Through Culture, People and Social Media

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Van Belleghem, Steven
Định dạng: Sách
Ngôn ngữ:Tiếng Anh
Được phát hành: New Delhi Kogan Page Ltd. 2012
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260 |a New Delhi   |b Kogan Page Ltd.   |c 2012 
300 |a xvi, 271 p.  
520 |a Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in.  
650 |a Management - Social Aspects   |9 7121 
650 |a Marketing - Social Aspects   |9 7122 
650 |a Social Media  |9 7094