Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Riezebos, Rik
Awduron Eraill:	Grinten, Jaap van der
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New York Routledge An Imprint of Taylor & Francis Group 2019
Pynciau:	Product Management Brand Name Products Branding - Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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