Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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Bibliografski detalji
Glavni autor:	Riezebos, Rik
Daljnji autori:	Grinten, Jaap van der
Format:	Knjiga
Jezik:	engleski
Izdano:	New York Routledge An Imprint of Taylor & Francis Group 2019
Teme:	Product Management Brand Name Products Branding - Marketing
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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