Positioning the Brand: An Inside-out Approach

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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書誌詳細
第一著者:	Riezebos, Rik
その他の著者:	Grinten, Jaap van der
フォーマット:	図書
言語:	英語
出版事項:	New York Routledge An Imprint of Taylor & Francis Group 2019
主題:	Product Management Brand Name Products Branding - Marketing
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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