Positioning the Brand: An Inside-out Approach

Show other versions (1)

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

Saved in:

书目详细资料
主要作者:	Riezebos, Rik
其他作者:	Grinten, Jaap van der
格式:	图书
语言:	英语
出版:	New York Routledge An Imprint of Taylor & Francis Group 2019
主题:	Product Management Brand Name Products Branding - Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Aaker on Branding: 20 Principles That Drive Success
由: Aaker, David
出版: (2015)

Positioning The Brand : An Inside -out Approach
由: Riezebos,Rik
出版: (2017)

Brand immortality
由: Pringle, Hamish
出版: (2009)

Brand Breakout
由: Kumar, Nirmalya
出版: (2013)

Branding in a Competitive Marketplace
由: Baisya, Rajat K.
出版: (2013)

Building Successful BRANDS in the 21st Century (Audio Book)
由: Muthuraman, B
出版: (2004)

United We Brand
由: Moser Mike
出版: (2003)

Competitive Success
由: Davis, John A
出版: (2010)

Designing world class BRANDS (Audio Book)
由: Naware, Ravi
出版: (2004)

The International Brand Valuation Manual
由: Salinas, Gabriela
出版: (2009)

Designing Brand Identity : an essential guide for the entire branding team
由: Wheeler, Alina
出版: (2018)

Creating Passion Brands
由: Edwards, Helen
出版: (2006)

Brands and Branding
由: Brown, Stephen
出版: (2016)

Building Strong Brands
由: Aaker, David A
出版: (1996)

Building Strong Brands
出版: (1996)

Advanced Brand Management
由: Temporal, Paul
出版: (2010)

Origin of Brands
由: Ries Al
出版: (2004)

Living Brands
由: Nadeau, Raymond A.
出版: (2007)

The New Strategic Brand Management
由: Kapferer, Jean Noel
出版: (2009)

The New Strategic Brand Management
由: Kapferer, Jean Noel
出版: (2009)

Brand Bubble: Looming Crisis in Brand Value
由: Gerzema John
出版: (2008)

Best of Branding \: Best Practices in Corporate Branding
由: Gregory James R.
出版: (2004)

Brand Called You
由: Montoya Peter
出版: (2003)

Building Strong Brands
由: Aaker David A
出版: (1996)

Differentiate Or Die
由: Trout Jack
出版: (2008)

Infinite Asset
由: Hill Sam
出版: (2001)

Building Brand Value : five steps to building powerful brands
由: Parameswaran M.G
出版: (2006)

Living Brand: How to Transform Every Member of Your Organization into a Brand Champion
由: Ind Nicholas
出版: (2004)

Private Label Strategy
由: Kumar Nirmalya
出版: (2006)

Brand bubble
由: Gerzema, John
出版: (2008)

Brand bubble
由: Gerzema, John
出版: (2008)

From Brand Vision to Brand Evaluation
由: Chernatony, Leslie de
出版: (2006)

Designing Brand Identity
由: Wheeler, Alina
出版: (2009)

Designing Brand Identity
由: Wheeler, Alina
出版: (2009)

Differentiate of Die
由: Trout, Jack
出版: (2008)

Differentiate of Die
由: Trout, Jack
出版: (2008)

Marketing Genius
由: Fisk, Peter
出版: (1999)

Marketing Genius
由: Fisk, Peter
出版: (1999)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
由: Keller, Kevin Lane
出版: (2017)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
由: Keller, Kevin Lane
出版: (2020)