Positioning the Brand: An Inside-out Approach

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from orga...

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主要作者: Riezebos, Rik
其他作者: Grinten, Jaap van der
格式: 圖書
語言:英语
出版: New York Routledge An Imprint of Taylor & Francis Group 2019
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