Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business School Press
2004
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| Subjects: | |
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| Summary: | When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so. |
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| Physical Description: | xxxix, 312 p. |
| ISBN: | 9781591391852 |