Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

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Bibliografski detalji
Glavni autor: Christensen, Clayton M.
Daljnji autori: Anthony, Scott D., Roth, Erik A.
Format: Knjiga
Jezik:engleski
Izdano: Boston, Massachusetts Harvard Business School Press 2004
Teme:
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650 |a Business Forecasting  |9 7506 
650 |a Business Planning  |9 7507 
700 |a Anthony, Scott D.  |9 7508 
700 |a Roth, Erik A.  |9 7509