Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.
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Daljnji autori: | , |
Format: | Knjiga |
Jezik: | engleski |
Izdano: |
Boston, Massachusetts
Harvard Business School Press
2004
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999 | |c 6602 |d 6602 | ||
020 | |a 9781591391852 | ||
082 | |a 658.40355 |b CHR | ||
100 | |a Christensen, Clayton M. |9 7505 | ||
245 | |a Seeing What's Next: Using the Theories of Innovation to Predict Industry Change | ||
260 | |a Boston, Massachusetts |b Harvard Business School Press |c 2004 | ||
300 | |a xxxix, 312 p. | ||
520 | |a When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so. | ||
650 | |a Business Forecasting |9 7506 | ||
650 | |a Business Planning |9 7507 | ||
700 | |a Anthony, Scott D. |9 7508 | ||
700 | |a Roth, Erik A. |9 7509 |