Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

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Glavni avtor: Christensen, Clayton M.
Drugi avtorji: Anthony, Scott D., Roth, Erik A.
Format: Knjiga
Jezik:angleščina
Izdano: Boston, Massachusetts Harvard Business School Press 2004
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