The Theory of the Business
Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble...
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| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Boston, Massachesutts
Harvard Business Review Press
2017
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| سلاسل: | Harvard Business Review Classics Series
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| الموضوعات: | |
| الوسوم: |
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| الملخص: | Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done--but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business. |
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| وصف مادي: | vii, 53 p. |
| ردمك: | 9781633692527 |