Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
Boston, Massachesutts
Harvard Business Review Press
2007
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| Résumé: | According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world. |
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| Description matérielle: | xii, 259 p. |
| ISBN: | 9781591398660 |