Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
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Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Ghemawat, Pankaj
פורמט: ספר
שפה:אנגלית
יצא לאור: Boston, Massachesutts Harvard Business Review Press 2007
נושאים:
Intercultural Communication
Strategic Planning
תגים: הוספת תג
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תיאור
סיכום:According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
תיאור פיזי:xii, 259 p.
ISBN:9781591398660

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