Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston, Massachesutts
Harvard Business Review Press
2007
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| Teme: | |
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