Govindarajan, V., & Trimble, C. (2012). Reverse Innovation: Create Far from Home, Win Everywhere. Harvard Business Review Press.
Citação norma ChicagoGovindarajan, Vijay, and Chris Trimble. Reverse Innovation: Create Far from Home, Win Everywhere. Boston, Massachesutts: Harvard Business Review Press, 2012.
Citação norma MLAGovindarajan, Vijay, and Chris Trimble. Reverse Innovation: Create Far from Home, Win Everywhere. Harvard Business Review Press, 2012.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.