Reverse Innovation: Create Far from Home, Win Everywhere
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...
में बचाया:
मुख्य लेखक: | Govindarajan, Vijay |
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अन्य लेखक: | Trimble, Chris |
स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Boston, Massachesutts
Harvard Business Review Press
2012
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विषय: | |
टैग: |
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