Reverse Innovation: Create Far from Home, Win Everywhere
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...
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Boston, Massachesutts
Harvard Business Review Press
2012
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