Reverse Innovation: Create Far from Home, Win Everywhere

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Govindarajan, Vijay
Awduron Eraill: Trimble, Chris
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Boston, Massachesutts Harvard Business Review Press 2012
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