Reverse Innovation: Create Far from Home, Win Everywhere

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...

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Bibliografiske detaljer
Hovedforfatter: Govindarajan, Vijay
Andre forfattere: Trimble, Chris
Format: Bog
Sprog:engelsk
Udgivet: Boston, Massachesutts Harvard Business Review Press 2012
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