Reverse Innovation: Create Far from Home, Win Everywhere

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...

Descrición completa

Gardado en:
Detalles Bibliográficos
Autor Principal: Govindarajan, Vijay
Outros autores: Trimble, Chris
Formato: Libro
Idioma:inglés
Publicado: Boston, Massachesutts Harvard Business Review Press 2012
Subjects:
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

NMIMS Hyderabad -

Detalle de Existencias desde NMIMS Hyderabad -
Número de Clasificación: 658.4063 GOV
Copia Dispoñible Facer reserva