Reverse Innovation: Create Far from Home, Win Everywhere
"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston, Massachesutts
Harvard Business Review Press
2012
|
| Teme: | |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|
NMIMS Hyderabad -
| Signatura: |
658.4063 GOV |
|---|---|
| Primjerak | Dostupno Postavi narudžbu |