Reverse Innovation: Create Far from Home, Win Everywhere

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of d...

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主要作者: Govindarajan, Vijay
其他作者: Trimble, Chris
格式: 圖書
語言:英语
出版: Boston, Massachesutts Harvard Business Review Press 2012
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索引號: 658.4063 GOV
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