Buy-In: Saving Your Good Idea from Getting Shot Down
Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
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Main Author: | Kotter, John P. |
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Other Authors: | Whitehead, Lorne A. |
Format: | Book |
Language: | English |
Published: |
Boston, Massachesutts
Harvard Business Review Press
2010
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