Buy-In: Saving Your Good Idea from Getting Shot Down

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Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kotter, John P.
Awduron Eraill:	Whitehead, Lorne A.
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Boston, Massachesutts Harvard Business Review Press 2010
Pynciau:	Sales Promotion Public Relations
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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