Buy-In: Saving Your Good Idea from Getting Shot Down

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Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.

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書誌詳細
第一著者:	Kotter, John P.
その他の著者:	Whitehead, Lorne A.
フォーマット:	図書
言語:	英語
出版事項:	Boston, Massachesutts Harvard Business Review Press 2010
主題:	Sales Promotion Public Relations
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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